People sometimes ask us why we continue to do things the harder way.

Why do we still design every collection ourselves? Why do we produce in small quantities? Why we spend countless hours searching for the right fabrics, refining every detail and working only with manufacturers we know and trust. Why we choose to build an independent brand in a world where clothing can be ordered with a single click and delivered the next day.

The answer is simple.

Because we believe it matters who makes the things we choose to live with. We believe clothing can carry a story. It can reflect care instead of convenience. It can be created to last, to age beautifully and to become part of someone’s life rather than part of a passing trend.

For more than thirty years, we have worked in fashion and design. During that time, we have watched the industry move faster every year. More products. More consumption. Lower prices. Endless choice.

But we’ve also noticed something else.

More and more people are beginning to search for the opposite.
They want fewer things, but better ones. They want to know who designed the clothes they wear. They want to feel the quality of the fabric, understand where it came from and know that it was made with respect for craftsmanship, for the people who created it and for the life it will have long after it leaves the store.

Perhaps that’s why we still believe in independent brands.
Not because they have an easy path. They rarely do. But because they bring something into the world that cannot be mass-produced.

Character. Creativity. Craftsmanship. A human touch.

In a small country like Iceland, this matters even more. If we want creativity, design and independent thinking to continue to flourish, people have to choose to support those who create. Every purchase is more than a transaction it is a vote for the kind of world we want to live in.

Thomsen has never been about selling as many garments as possible. It has always been about creating fewer, but better. And for us, Thomsen has never been just about clothing. It has always been about creating a place.

A place where people can slow down for a while. Where they can step away from screens and constant distractions. Where they can touch the fabrics, try on the garments, ask questions and meet the people who designed them.

We believe that beautiful clothing deserves a beautiful setting. That shopping should not simply be a transaction, but an experience.

When we created our store, we wanted it to feel warm, calm and personal. A place where design, craftsmanship and conversation matter just as much as the products themselves. A place where people are always welcome—not only to shop, but to spend time, share ideas and enjoy the experience.

Perhaps that is what many of us are searching for today.

Not more speed, but more connections.

Not more things, but more meaning.

We believe that true luxury is not about excess. It is about quality, authenticity and creating something with enough care that it deserves a place in someones life for many years to come.

If you have chosen Thomsen—whether for the first time or the tenth—we simply want to say thank you.

You are not just buying a garment. You are supporting independent design. You are helping craftsmanship survive. And you are making it possible for us to continue doing what we love.

There is no greater gift you can give a small design company.

With gratitude,
Gunni & Kolla
Founders of Thomsen Reykjavík

At Thomsen, we believe that every detail plays a part in creating the complete Thomsen Reykjavík experience for our customers. Just like beautiful objects, music has the power to engage the senses.

The music accompanying our videos has been specially composed by Gunni Hilmarsson and Arnar Guðjónsson. Inspired by the world of Thomsen Reykjavík, these original compositions capture and reflect the essence of our brand.